Musings: Style

 

Musings: Producers | Style | Mastering | Credits  

Most people hear music in terms of style. This is why style is the primary marketing factor. And then it gets worse…

Everybody hates every style except the one they're into. Tolerance? Appreciation? Are you kidding? Potential clients often ask me the highly baited question: "What kind of music do you like?" I learned how to answer that question years ago. I say, "The same kind you like," and then, moving in for the kill, they say, "What kind of music is that?" And I say, "my own." Then they say something like, "I'm gonna go get a cup of coffee."

I always said, "If my customers were all here at once they would probably kill each other." Fortunately for me, although style is a strong force, the power of music is stronger. I record and understand a lot of styles, but the things that make music "go" are pretty much the same in all styles. So don't get nervous if some of my clients play music that is not your style. It is possible for a person like me to focus on the power of music, no matter where it comes from.

 

  

 

 

 Continue the tour: Mastering | Credits