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Everybody wants to be a producer; i.e., have their
ideas used in a recording. The easiest way to become
a producer is to simply say you are one. Which is
what most people do. So watch out!
 Randy Green, Producer
As producer of an unknown large number of projects,
many of which are visible on the "Office"
page of the "Rooms" Section, I am quite
sure I can produce. I can get your best out of you,
and keep your costs down, too. I can present you
in your best light. I can make you want to do more,
and do it better. I can inspire you to great heights.
I can elevate your mood when you become tired of
yourself. I can help you create a real and powerful
image of yourself in sound. I can coach you in musical
terms. I can direct you. I can totally leave you
alone.
The recording artistry process is a three-pronged
spear. It takes an artist, an engineer, and a producer
to do the job properly, or at least three points
of view. An engineer can be a producer, and a producer
should be able to engineer. Artists can engineer
and produce themselves, but it's a pretty distracted
process. And though a producer or an engineer would
probably never think they could be an artist while
they worked, artists often think they can be artists and produce
or engineer themselves.
While I'm sure the artists know themselves better
than anyone, that knowledge is not what producing
is about. Besides inspiring you to do your best,
producing is about three things:
- Knowing what the artist is capable of, and
- Knowing what it is that will be likeable and
listenable to the public, out of those capabilities,
and
- Getting the artist to use those capabilities
to their own advantage, so they can reach their
goals.
I remember an agent telling me once, "Jump
around a lot - that's what they like." Life
should be so simple.
Most artists try to force the issue of what they
want people to like about them, when in fact, what
they want people to like about them is hardly ever
what people like, if they like anything at all.
Unless you're very mature, it takes an outside
view to see yourself as others see you, or to hear
yourself as others hear you.
Every artist needs a producer. I'm available and
enthusiastic about working with you as your producer
or co-producer, or as your engineer. And of course,
you are welcome to do your own producing - some people
can accomplish that.
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